Meet Erica

Welcome to my world of expertise and passion! With 15 years in the beauty industry, I've not only shaped the Cross & Co. brand but also cultivated a special bond with the curly community. Now, as a educator, I'm thrilled to share my insights and help fellow stylists master the art of curl care.

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In 2018, I launched the Cross & Co. Salon brand, and in 2020, we expanded to a vibrant storefront in Plano with a team of commission stylists. My vision goes beyond the salon chair — envisioning a future filled with fundraisers, community programs, and scholarships. Your support fuels these dreams, allowing me to give back and foster a stronger, more connected community.

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On a personal note, I'm a proud Chicana, rooted in Mexican heritage, born and raised in the Dallas Metroplex. My journey includes a beautiful 15-year partnership with my husband, Gabriel, a bank examiner from Memphis, TN. Together, we call Plano, TX home. When work takes a back seat, you'll find us on date nights exploring new spots, enjoying dinner and drinks with friends, or jet-setting to new destinations, both near and far. Thank you for being a part of this incredible journey. Let's continue to grow and thrive together! 

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- Erica

Cross & Co. Salon Owner & Educator

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*any cos. student or pro stylists interested in education from me email for more info.

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